Opening your find
Opening your find
This book is written for the owner in the middle. The person who runs a real business - a good one, built over years, employing real people, serving real customers - a business large enough to matter and small enough that there is no department to hand the future to.
If you are that owner, then you are the person I have been thinking about on every page, and I want to begin by being honest with you about why this book exists and why its title contains the words it does.
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