More Revenue, Please

More Revenue, Please is the definitive revenue growth playbook for CFOs, finance leaders, and commercial executives who want to find, unlock, and protect revenue - fast. While most business books focus on cutting costs or chasing new customers, this book goes where the real money is hiding: inside your existing business.

With 520 specific, executable revenue ideas across five commercial dimensions, it gives finance and commercial leaders a complete system to grow revenue within 60 days - without hiring more salespeople or launching new products from scratch.

What you get: 520 ready-to-use revenue strategies organised across Create, Unlock, Accelerate, Expand, and Protect - the five dimensions of commercial growth every CFO needs to master. Each idea includes the business case, execution steps, ownership map, and risks to manage.

A proven quantification framework - the Painkiller Gap Model - that calculates the exact cost of your revenue problem and builds the board-ready business case to solve it. No guesswork. Pure arithmetic. A Revenue Prioritization Matrix that narrows 520 ideas to your top three based on speed, impact, and effort - so you know exactly where to start.

A structured Revenue Playbook builder that sequences your priorities into a commercial plan your whole team can execute. A 60-Day Revenue Sprint that converts your top priority into a time-bound, owned, measurable result - with a number you can take to the board.

Who this book is for: CFOs, finance directors, and commercial leaders in SME and mid-market businesses who know revenue is underperforming but need a structured, quantified path to fix it. Founders and CEOs who think with a finance lens. Anyone responsible for top-line growth who wants a practical toolkit - not another framework.

EY research shows revenue leakage in a typical business runs at 1-5% of EBITDA annually. On a $50M business, that is up to $2.5M gone before anyone notices. Gartner confirms stalled revenue growth is the number one